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Challenges Majors With Launch Of Innovation Email Software ThincTechnology
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Australian software developer, Thinc Technology, has challenged the dominance of the IT majors with a ground-breaking package of email and office software aimed directly at the small and medium enterprise (SME) market.
The Brisbane-based company today launched a package of new products that includes free* email and calendar software, and an email storage and retrieval system priced at a fraction of the cost of packages currently available to the big corporate market.
“The small and medium enterprise market has been neglected by the IT industry when it comes to email and information management,” Thinc Technology Managing Director, Mr Bill Elston, said today.
“Thinc Technology identified this niche in the global market and has filled it with extremely cost effective products that can be easily applied by any small business, with no training required,” he said.
“We have tailor-made software to meet the demands of the modern business market place and incorporated such features as the ability to SMS from a personal or laptop computer rather than the present cumbersome approach of using a mobile phone keypad.
“Thinc Technology’s email storage system also includes an extremely fast and effective search function which places it at the forefront of the software required to meet new legal requirements for the storage and retrieval of emails in original form.”
Software started from first principles
Thinc Technology Chief Executive Officer and senior developer, Mr Sean Russell, said he “returned to first principles to build the platform required for Thinc Technology’s suite of products”.
“In order to be able to offer new elements like keyboarding SMS messages, and an easily operated but sophisticated email storage and retrieval system, we decided the best approach was to design an entirely new mail system, or gateway, to support it,” Mr Russell said.
“This way, we have ensured complete compatibility with existing mail systems like Outlook Express and produced software that operates four times faster than other products,” he said.
“We have been privately trialling our software with 20 SMEs in Brisbane for more than a year and now have over 10,000 users, which is a strong platform for future growth.”
The Thinc Technology packages include:
• Thinc-Mail: a new email system to replace Microsoft’s Outlook or Outlook Express and which is completely compatible with existing mail systems, can send SMS messages, and can share common address books.
• Thinc-Time: an office and personal calendar involving only a single screen that allows real time changes, multiple users, and does not require a dedicated server.
• Thinc-Server: an alternate replacement to a Microsoft Exchange/Outlook solution. Thinc-Server allows centrally shared and stored data of emails, shared calendars and email address books on a local network.
• Thinc-Store: an innovative email storage-retrieval system that has an advanced search capability, and meets tough new Australian legal and compliance standards at a fraction of the cost of competing products. Thinc-Store is purchased and managed by SME’s themselves.
• Thinc-Store Enterprise: comprises the same software as Thinc-Store but the email storage and archiving service is provided by Thinc Technology for an annual fee.
Mr Russell said Thinc Technology was offering users a “turn key” package, which provided all the key communication and time management tools needed by SMEs.
“Small business people simply do not have the time to spend setting up complex new software systems,” Mr Russell said.
“So we designed the Thinc Technology products as a complete package that can be downloaded from a dedicated website and installed with a minimum of fuss.
“There is no training required and someone can have our system in place and be back to business in a matter of minutes.
“All existing email address books and records are readily transferable to Thinc-Mail, so small businesses can have a seamless transition to a very cost effective system that offers a range of advantages.”
Big benefits for small business
Mr Ben Whitehouse, the Managing Director of Brisbane-based BBW Accountants, one of the trial participants, cites the speed of keyboarding SMS messages; the advantage of a single email address book in large offices, and the “searchability” of the email storage software, as particular strengths of the Thinc Technology package.
“There are definitely productivity gains and significant savings for SMEs using the Thinc Technology software, “ Mr Whitehouse said.
* The Thinc-Mail and Thinc-Time products are offered free to the first three users in an enterprise, after which the package retails for US Dollar 130 for a ten-user site license.
Thinc-Store is priced at US Dollar 699.Thinc-Server is priced at US Dollar 750 for up to 50 users. Thinc-Store Enterprise, which includes Thinc Technology providing the email storage and archiving service, costs US Dollar 2,700 per year.
Software downloads and further information: www.thinctechnology.com
Released on: Nov 15, 2006
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