Most of the Press Releases submitted to us gets rejected for some very minor mistakes. We thought the mistakes that most of the people make should be brought in front of them so that they will be able to correct their mistakes and increase the probability of their Press Release to be included in Free Press Release Center.

Below are Top 10 mistakes that most of the submitters make:

1. First Person

A press release should read like a news story. News stories are written in third person. The only time your press release should contain pronouns such as I, we, us, or, your, etc. is when you are quoting someone. Opinions should only be expressed within quotation marks. Remember the reason publicity is so effective is because it does not read like an advertisement.

3. Duplicates

It is not good to put the same release that have been posted on one category to be posted on other category just changing few words in the body. But unfortunately some of the webmasters even do such activities just for a SEO purpose. Duplicate (or substantially similar) submissions of another press release already in the system will not be accepted.

4. Length

Our distribution partners typically do not pick up a press release that is too short (less than 150 words or so), or too long (more than two pages or 500 words). Press releases that are too short tend to read like advertisements and are not considered newsworthy.

5. Newsworthy

What is the news event?

For the media to consider your announcement newsworthy it must have a strong news angle and be interesting. The angle (or news peg) is the story hook; the news event; the controlling issue; the reason for the media to publish your story. Your news release should be written objectively and in third person. Remember, publicity is not advertising. Your news release needs tell people your story.

6. Reader Opinions + Op-Ed

Submissions that are written, as Reader Opinions, Op-Ed, or Open Letters for the media, are not accepted. Press Release is a news release publication service. Remember a news release should be written objectively and in third person.

7. Articles

Press Release does not accept Articles.

You are welcomed to write a news release announcing your article or new web content. Make sure to include excerpts or quotes, and a link to the full story.

8. All Caps

It is unprofessional to write a press release in all uppercase characters (it gives the impression of shouting). The headline and body of your press release should be in proper case. The only time you should use all uppercase characters is for strong emphasis, which should be used in moderation, i.e., no more than a few consecutive words in all caps. PR Leap does not accept press releases written entirely in uppercase characters.

9. Headline

The headline of your press release should convey a snapshot of what it is about. Your headline is the first, and often the only, thing an editor reads. Headlines must immediately grab the readers' attention otherwise your press release is dead. Common headline errors:

• One-word headlines are unacceptable
• Do not use all caps or exclamation points
• It is not necessary to include "For Immediate Release" when distributing via the internet
• For search engine optimization purposes: Limit your headline to no more than 65 characters

10. Excessive Links

Including links in your press release should always be done in moderation. Having an excessive amount of links in the body of a press release is distracting for the reader. In addition, stuffing the bottom of your release with a list of links that provide no news value is unacceptable.